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988 Suicide & Crisis Lifeline
988 Partner Toolkit
Intro
SAMHSA, the primary federal agency leading efforts to advance the behavioral health of the nation, recognizes the need for states, territories, tribes, crisis centers, counties, communities, emergency service providers, and other partners to speak with one voice so that there is a clear understanding about what the 988 Lifeline is and how it works. We developed the 988 Partner Toolkit with resources for partners to use and share information about the 988 Lifeline with this alignment in mind.
Need Support Now?
If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat 988lifeline.org
What is the 988 Partner Toolkit and Who Should Use It?
The 988 Partner Toolkit is a one-stop shop for social media, video, print, radio, FAQs, messaging, and other marketing materials for anyone to use to promote awareness of 988. We encourage you to take any items within the Toolkit and use them as a starting or finishing point towards promoting the 988 Lifeline.
How Should 988 Partners Use the Toolkit?
The 988 Partner Toolkit offers a variety of awareness and educational materials that are regularly updated. Partners can use or adapt these outreach materials, and build upon them, with your community coalitions to meet the needs of their specific audiences. We have designed some products, such as videos with no music, with the idea that partners may mash them up to make what you want and need for various communications platforms.
What Resources Are in the Toolkit?
Key Messages
Frequently Asked Questions
988 Branded Print Materials
988 Logo and Branding
Social Media Shareables
Fact Sheets
Implementation Guidance Playbooks
988 End Cards for Media
988 Virtual Meeting Backgrounds
Last Updated: 06/15/2023
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SAMHSA’s mission is to lead public health and service delivery efforts that promote mental health, prevent substance misuse, and provide treatments and supports to foster recovery while ensuring equitable access and better outcomes.
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