An official website of the United States government, Substance Abuse and Mental Health Services Administration

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988 Suicide & Crisis Lifeline

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988 Partner Toolkit


SAMHSA, the primary federal agency leading efforts to advance the behavioral health of the nation, recognizes the need for states, territories, tribes, crisis centers, counties, communities, emergency service providers, and other partners to speak with one voice so that there is a clear understanding about what the 988 Lifeline is and how it works. We developed the 988 Partner Toolkit with resources for partners to use and share information about the 988 Lifeline with this alignment in mind.

Need Support Now?

If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat

What is the 988 Partner Toolkit and Who Should Use It?

The 988 Partner Toolkit is a one-stop shop for social media, video, print, radio, FAQs, messaging, and other marketing materials for anyone to use to promote awareness of 988. We encourage you to take any items within the Toolkit and use them as a starting or finishing point towards promoting the 988 Lifeline.

How Should 988 Partners Use the Toolkit?

The 988 Partner Toolkit offers a variety of awareness and educational materials that are regularly updated. Partners can use or adapt these outreach materials, and build upon them, with your community coalitions to meet the needs of their specific audiences. We have designed some products, such as videos with no music, with the idea that partners may mash them up to make what you want and need for various communications platforms.

What Resources Are in the Toolkit?

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Key Messages

Frequently Asked Questions

988 Branded Print Materials

988 Logo and Branding

Social Media Shareables

Fact Sheets

Implementation Guidance Playbooks

988 End Cards for Media

988 Virtual Meeting Backgrounds

Last Updated: 06/15/2023

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